Carti care mi-au folosit la facultate

Ca o continuare la insemnarea aia despre resurse in materie de publicitate si branding am incercat sa fac o lista cu niste carti pe care le-am citit si mi-au fost de folos in primul an si probabil vor fi si in urmatorii.


  • Am citit toate cartile pe care le-am enumerat altfel le-as enumera degeaba;
  • Daca vezi o carte si te gandesti „chiar merita n euro/lire/dolari/lei sa o cumpar?” gandeste-te daca o vei mai folosi vreodata si daca iti trebuie toata informatia cuprinsa sau doar o parte, trimite un email si intreaba la ce am folosit-o eu daca intrebarea tot nu si-a gasit raspuns. Ar fi prea mult sa adaug insemnari, sa dau note si sa evaluez fiecare carte in parte dar ma voi stradui sa-mi aduc aminte daca e nevoie.
  • Nu toate sunt carti din categoria „business”, cele care nu sunt pot fi folositoare pentru cei pasionati de beletristica sau pentru ca ofera un insight interesant intr-un anumit domeniu (de ex. Nick Hornby – Fever Pitch in lumea fotbalului)
  • E o lista subiectiva si in acelasi timp un prilej pentru putina ordine in gandire 😀
  • Lista va mai suferi de-a lungul timpului asa ca nu e in forma finala. Inca.

Lista, deci:

  1. The Employer Brand by Simon Barrow
  2. Ageless Marketing/The New Customer Majority by David Wolfe
  3. Stumbling on Happiness by Dan Gilbert
  4. The Elongating Tail by Chris Anderson
  5. The Wisdom of Crowds by James Surowiecki
  6. Jack Trout on Strategy: Capturing Mindshare, Conquering Markets by Jack Trout
  7. The 22 Immutable Laws of Branding by Al & Laura Ries
  8. The Paradox of Choice: Why More is Less by Barry Schwarz
  9. A Theory of Shopping by Daniel Miller
  10. Herd: How to Change Mass Behaviour by Harnessing Our True Nature by Mark Earls
  11. How to Win Friends and Influence People by Dale Carnegie
  12. Building Strong Brands by David A. Aaker
  13. Starbucked: A Double Tall Tale of Caffeine, Commerce and Culture by Taylor Clark
  14. Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
  15. The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
  16. Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt and Stephen J. Dubner
  17. Confessions of an Economic Hit Man: The Shocking Story of How America Really Took Over the World by John Perkins
  18. Truth, Lies, and Advertising: The Art of Account Planning by Jon Steel
  19. Perfect Pitch: The Art of Selling Ideas and Winning New Business by Jon Steel
  20. 9.99 by Frederic Beigbeder
  21. Strategic Brand Management: Building, Measuring, and Managing Brand Equality by Kevin Keller
  22. Consumers by Eric J Arnould, Linda Price, and George M Zinkhan
  23. Consumer Behaviour: A European Perspective by Michael R. Solomon, Gary Bamossy, Soren Askegaard, and Margaret K. Hogg
  24. The Business Environment by Ian Worthington and Chris Britton
  25. Principles of Marketing by Philip Kotler and Gary Armstrong
  26. Who Moved My Cheese?: An Amazing Way to Deal with Change in Your Work and in Your Life by Spencer Johnson
  27. Green Eggs and Ham (Dr.Seuss Classic Collection) by Dr. Seuss (yes I’m serious)
  28. Chasing Cool: Standing Out in Today’s Cluttered Marketplace by Noah Kerner and Gene Pressman
  29. Microtrends: The Small Forces Behind Today’s Big Changes by Mark J. Penn and E. Kinney Zalesne
  30. No Logo by Naomi Klein
  31. Wally Olins On Brand by Wally Olins
  32. The New Guide to Identity by Wally Olins
  33. 100 Leo’s: Wit and Wisdom from Leo Burnett by Leo Burnett (still have one, oh the days)
  34. Ogilvy on Advertising by David Ogilvy
  35. Confessions of an Advertising Man by David Ogilvy
  36. Screw It, Let’s Do It: Lessons in Life by Sir Richard Branson
  37. Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising by Luke Sullivan
  38. Great Brand Stories: Innocent : Building a Brand from Nothing But Fruit by John Simmons
  39. Guinness Is Guinness…: The Colourful Story of a Black and White Brand by Mark Griffiths
  40. Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
  41. Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time by Matt Haig
  42. The Origin of Brands by Al Ries
  43. Brand Gap by Marty Neumeier
  44. Blog Marketing by Jeremy Wright
  45. The Green Marketing Manifesto by John Grant
  46. Join the Conversation: How to Engage Marketing-Weary Consumers… by Joseph Jaffe
  47. Extraordinary Popular Delusions and the Madness of Crowds by Charles Mackay
  48. Mcdonalds: Behind the Arches by John F. Love
  49. Lovemarks: The Future Beyond Brands by Kevin Roberts
  50. How Customers Think: Essential Insights into the Mind of the Market by Gerald Zaltman
  51. Questionnaire Design by A.N. Oppenheim
  52. The Business of Brands by Jon Miller
  53. Boo Hoo: A Dot Com Story by Ernst Malmsten
  54. Punk Marketing: Get Off Your Ass and Join the Revolution by Richard Laermer and Mark Simmons
  55. Reality in Advertising by Rosser Reeves (Amazon is crap at this but you might find it in libraries)
  56. Story by Robert McKee
  57. The Simple Truth in Advertising
  58. The Morning After by Jean-Claude Kaufmann (I haven’t read this in English so not sure if it even exists translated)
  59. La femme seule et le prince charmant: Enquête sur la vie en solo by Jean-Claude Kaufmann (amazon fails again, translation would be „The Single Woman and Prince Charming – Study on Solo Life”)
  60. Dirty Linen: Couples as Seen Through Their Laundry by Jean-Claude Kaufmann (amazon sucks)

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3 răspunsuri la „Carti care mi-au folosit la facultate”
  1. Am preluat stafeta (sau leapsa, cum e acum la moda intre bloggeri) si voi posta in curand si eu o lista cu cartile care mi-au folosit in facultate.


  2. Ai dat 1000 de euro pe toate cărţile astea?

  3. Anca


    Am o intrebare.

    Am vazut printre cartile din bibliografia ta si Story, a lui Robert Mckee? Stii cumva daca s-a editat si in Romania? Iar daca da, la ce editura?