supermagnet

Autor: Andreea Nastase

  • links for 2008-07-26

    More on new targeting models „Great brands tend to create their own audiences, rather than simply serving an existing group. If the role of a brand is to attract like-minded customers then being true to yourself is the best targeting approach of all.”

  • links for 2008-07-25

    The tyranny of the big idea „Big Ideas, they’re just huge buckets to contain a whole bunch of small ideas” (tags: advertising branding creativity ideas planning bigidea marketing simplicity accountplanning)

  • links for 2008-07-23

    Charlie Brooker on ‘Tribal Wives’ „Can’t we have a travel show in which the presenter lives with a remote tribe for a week and comes away shrugging and calling them a bunch of boring, backward arseholes?”

  • O legatura dubioasa

    (Nu fac antreprenoriat si nici HR, nu mai mult decat imi dau la scoala sa fac (cel putin) bla bla, herefore nu am o opinie experta asupra subiectului, asta daca mai trebuie mentionat.) Tocmai citeam mai devreme de faptul ca in industria HoReCa din Romania oamenii sunt foarte prost platiti si ca daca s-ar duce…

  • Clientul nostru, fraierul nostru

    Pe mine ma fascineaza incercarile de a face din Romania un brand comercial, un brand turistic, o tara in care toata lumea sa vina, sa vada, sa descopere si tot asa. Pe langa faptul ca foarte multi oameni au trecut prin romania ca sa-si dea cu parerea, de la Wally Olins pana la Bill Clinton…