More on new targeting models „Great brands tend to create their own audiences, rather than simply serving an existing group. If the role of a brand is to attract like-minded customers then being true to yourself is the best targeting approach of all.”

The tyranny of the big idea „Big Ideas, they’re just huge buckets to contain a whole bunch of small ideas” (tags: advertising branding creativity ideas planning bigidea marketing simplicity accountplanning)

Charlie Brooker on ‘Tribal Wives’ „Can’t we have a travel show in which the presenter lives with a remote tribe for a week and comes away shrugging and calling them a bunch of boring, backward arseholes?”