Also in the link blog, the research conducted between women aged 18 to 49:
- The mobile phone initially serves as a „private line” for girls 16-17 then evolves to an „always with me connected buddy” during college years, gradually becoming more functional and ultimately beginning to serve as a „command central” for working moms and women pursuing careers.
- Games are second only to ringtones for desired mobile downloads among women.
- 67% of those surveyed showed strong interest in wallpapers made from „Photos I Take.” Further, the use of ringtones as „caller ID” identifiers is also representative of the importance of customization and personalization in mobile content for younger women. 69% of women surveyed, aged 18-22, have already downloaded one or more ringtones.
- Women have a very strong interest in mobile applications that function as reminders, such as alerts, and help them be more productive and efficient as they multitask throughout their typical day. 70% of those surveyed were interested in reminders for things like doctor’s appointments, beating out even birthday reminders with 66% interest.
Sounds interesting to me, besides the fact that it’s written like a RSPCA animal observation sheet. But pretty relevant, due to the fact that I use my phone for the exact same reasons. Yet I don’t download ringtones 🙂