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"Just being yourself", if we examine it closely, takes creative effort. Our expression of who we are involves choices that reflect social and interpersonal context, our mood, our personality, our need to maintain our self-image and so on. If we consider self-presentation as a creative process, we can see how it can easily slide into deception. Every interaction involves decisions about which attributes to emphasise and which to minimise, which impulses to follow and which to ignore. At some point, we may not be choosing among our actual traits and our sincere reactions. We may simply fabricate the traits and reactions the social situation calls for, or that we think it calls for.
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