links for 2009-07-17

We consume books, movies, music, and visual art primarily to fulfill the internal emotional needs that are fundamental to our personalities. But we also make choices about art based on a desire to carve out identities for ourselves—to articulate the stories of our lives. By the same token, we look for those stories in others. We also feel intuitively that we can judge others by their tastes. Unfortunately, those judgments are often wrong—largely because we pay attention to the wrong things.

The subtle relationship between privacy and control has complicated things for marketers, too. Advertisers talk about having to move away from analog-era “push” tactics and embracing digital-age “pull” strategies, in which consumers are enticed into seeking information about a product or brand, rather than having ads foisted on them.