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Many people recoil at being told that, like me, they live their life like glorified soldier ants in an army whose purpose is to reproduce a social system over which they have no say. They genuinely feel they follow no fashion and live a free life. But in the immortal words of Dexy's Midnight Runners, "if you're so anti-fashion – why not wear flares?" It's not just what we choose that reveals our consuming compulsion, it's the thousands of things we don't. We consume to buy identity, gain respect and recognition, and secure status. Shopping is the predominant way in which we know ourselves and each other, and it is at the point of ruling out other ways of being, knowing and living.
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