Mobila de la IKEA

Mai nou de cand IKEA a deschis si in Romania, un element de ‘cool’ a fost faptul ca mobila avea denumiri de origine nordica (Danemarca, Norvegia, Suedia). E un brand despre care s-a tot scris si rescris atat din perspectiva oamenilor de marketing cat si cea a cumparatorilor, si aici ma gandesc si la toti nemultumitii care nu reusesc sa isi asambleze mobila, categorie in care probabil o sa intru si eu candva in viitor. Dar putem fi de acord ca deodata mobila lor si-a facut loc in reclame si poate chiar si in seriale.

Azul Originally uploaded by aqui-ali

Inainte sa plec auzeam de la prietene ‘ia uite, aia e de la IKEA‘ uitandu-se la cate un serial romanesc. Cristi a dus chestia asta la urmatorul nivel de brand fanaticism, cate produse de la IKEA poti gasi intr-o reclama?

„Canapeaua aia”, „dulapul ala”, „veioza”, toate au nume la IKEA dar ne intrebam uneori cati isi mai aduc aminte. Un covor nu va fi niciodata ‘Jonas’ si o veioza nu va fi ‘Ingi’. V-ati intrebat care e criteriul lor de denumire a obiectelor?

  • Upholstered furniture, coffee tables, rattan furniture, bookshelves, media storage, doorknobs: Swedish placenames (for example: Klippan)
  • Beds, wardrobes, hall furniture: Norwegian place names
  • Dining tables and chairs: Finnish place names
  • Bookcase ranges: Occupations
  • Bathroom articles: Scandinavian lakes, rivers and bays
  • Kitchens: grammatical terms, sometimes also other names
  • Chairs, desks: men’s names
  • Materials, curtains: women’s names
  • Garden furniture: Swedish islands
  • Carpets: Danish place names
  • Lighting: terms from music, chemistry, meteorology, measures, weights, seasons, months, days, boats, nautical terms
  • Bedlinen, bed covers, pillows/cushions: flowers, plants, precious stones; words related to sleep, comfort, and cuddling
  • Children’s items: mammals, birds, adjectives
  • Curtain accessories: mathematical and geometrical terms
  • Kitchen utensils: foreign words, spices, herbs, fish, mushrooms, fruits or berries, functional descriptions
  • Boxes, wall decoration, pictures and frames, clocks: colloquial expressions, also Swedish placenames

Pentru cei pasionati, urmariti asocierile interesante precum:

  • Nume de orase din Norvegia pentru paturi. Dormim in patul ‘Oslo’.
  • Tot ce tine de apa e legat de baie. Imagineaza-ti ca ai nevoie urgenta de o toaleta. Daca mai vezi pe cineva care bea apa sau da drumul la un robinet, ala esti.
  • Nume de femei pentru materiale, perdele. Inchei printr-un citat reprezentativ:

If you ask me, I’d like to become the first female president. That would be really cool…The first thing I would do is redecorate [the White House]. It doesn’t look very cosy.” (Jennifer Lopez)

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