Categorie: Link Spam

Ich Bin Ein Campaigner „Barack Obama is the candidate of „we.” In fact, he used that word 58 times, while uttering the word „I” only 10. „ (tags: branding politics us speech presentation)

People in wealthy areas perceived to be most attractive „Finding healthy people more beautiful could be an evolutionary explanation for attractiveness, while a link between wealth and beauty points to a more cultural explanation.” (tags: status culture relationships)

More on new targeting models „Great brands tend to create their own audiences, rather than simply serving an existing group. If the role of a brand is to attract like-minded customers then being true to yourself is the best targeting approach of all.”

The tyranny of the big idea „Big Ideas, they’re just huge buckets to contain a whole bunch of small ideas” (tags: advertising branding creativity ideas planning bigidea marketing simplicity accountplanning)

Charlie Brooker on ‘Tribal Wives’ „Can’t we have a travel show in which the presenter lives with a remote tribe for a week and comes away shrugging and calling them a bunch of boring, backward arseholes?”