“P&G needed to look at consumer more broadly. It tended to narrow in on only one aspect of the consumer–for example, their mouth for oral-care products, their hair for shampoo, their loads of dirty clothes and their washing machines for laundry detergents. P&G had essentially extracted the consumer out of her own life (and, at times, a particular body part as well!) and myopically focused on what was most important to the company – the product or the technology.”
Ei au zis-o, nu eu, în sfârşit încep şi alţii să se prindă că nu există oameni unidimensionali, ci oameni complecşi care nu trăiesc doar prin prisma rufelor murdare şi a frigiderului gol. Poate ne şi urnim să facem ceva în privinţa asta…