„I harbor no regrets whatsoever for eviscerating the most repugnant advertisers of my tenure: Benetton, for ostentatiously exploiting disease, war, religion and the victims of social injustice to push pricey mix ‘n’ match separates; Calvin Klein, arsonist, for using increasingly aggressive sexual images to ignite outrage, knowing that the media engines and ladders would inevitably race to the scene; GoDaddy, for trafficking in the most puerile and degrading T&A; Swiftboat Veterans for Truth, for smears of the ugliest kind (2004); Camel and Kool (1991), the lowest of the tobacco-marketing low, for using cartoon characters to cultivate children; Nintendo (1994), for telling adolescents to „hock a loogie at life”; and General Motors, for 1) jumping on the gruesome tragedy of 9/11 to sell Chevys and Pontiacs with its perverse „Keep America Rolling” 3,000-dead sale-a-bration (2001), and 2) having the gall on Earth Day, after decades of lobbying against emissions and mileage standards, to celebrate „environmental progress” (1990).”
„But I also think billions of client dollars every year are being squandered by narcissists, conmen, naifs and a number of blithering morons”
via Garfield Says Adieu, AdReview – Advertising Age – Garfield’s Ad Review.
Om la 54 de ani, din care 25 i-a petrecut scriind despre publicitate. Live long and prosper, cum s-ar zice.