Mass-media din lume este dominată tot mai mult de știri negative

“Is the world as a whole becoming more negative, at least according to the news?

The New York Times exhibits a strong decade–long trend towards negativity from the early 1960s to the early 1970s, before recovering towards slight negativity, and has trended slightly more negative in recent years up to the 11 September 2001 attacks, which caused news to become sharply more negative in the following four years.

The New York Times has a strong U.S. focus, however, so the figure below shows the tone of all Summary of World Broadcasts news January 1979 to July 2010 (content after July 2010 was available only for articles mentioning one of the countries above), showing a steady, near linear, march towards negativity. ”

world news sentiment
Average monthly tone of Summary of World Broadcasts news content, January 1979–July 2010 (Y–axis are standard deviations from mean)

de aici.

Viitorul vine, și e un algoritm plus A/B testing

O să pun chestia asta aici, în mare parte pentru că o vedem de ani de zile, în fiecare zi și totuși clienții nu o înțeleg. Darămite oamenii de rând care habar n-au unde sunt datele lor, ce fac, cum funcționează internetul și probabil nici nu se întreabă cum ajung paginile de internet la ei, nevermind anything else.

Ne luptăm nu numai cu posturi TV la care oamenii stau cu ochii toată ziua și înghit prostiile pe care le debitează ca apoi să le regurgiteze, ci și cu asta:

“My children will certainly never, ever understand this concept of mass communication.” Up to now, explains Nix, election campaigns have been organized based on demographic concepts. “A really ridiculous idea. The idea that all women should receive the same message because of their gender—or all African Americans because of their race.” What Nix meant is that while other campaigners so far have relied on demographics, Cambridge Analytica was using psychometrics.

“At Cambridge,” he said, “we were able to form a model to predict the personality of every single adult in the United States of America.” The hall is captivated. According to Nix, the success of Cambridge Analytica’s marketing is based on a combination of three elements: behavioral science using the OCEAN Model, Big Data analysis, and ad targeting. Ad targeting is personalized advertising, aligned as accurately as possible to the personality of an individual consumer.

“Pretty much every message was data-driven,” Alexander Nix remembers. On the day of the third presidential debate between Trump and Clinton, Trump’s team tested 175,000 different ad variations for his arguments, in order to find the right versions above all via Facebook. The messages differed for the most part only in microscopic details, in order to target the recipients in the optimal psychological way: different headings, colors, captions, with a photo or video. This fine-tuning reaches all the way down to the smallest groups, Nix explained in an interview with us. “We can address villages or apartment blocks in a targeted way. Even individuals.”

The Data that Turned the World Upside Down 

Reclamele Facebook funcționează

La categoria constatare / uimire:

“The North American ARPU has exploded in the five years since Facebook had its IPO. In the fourth quarter of 2012, Facebook’s average revenue per user in the US and Canada was just $4.08. Facebook generated $62.23 per US and Canadian user in 2016, compared to just $13.58 in all of 2012. In other words, Facebook has figured out how to ring up an additional $50 per year from every North American user since its IPO. Not bad.

Facebook now has 231 million monthly users in the US and Canada, the regions that advertisers are most interested in reaching thanks to the relatively affluent nature of those people.”

via BI