Lovemarks

Unii dintre noi incepem sa avem lovemarks;

Ce sunt lovemarks?
The next step beyond branding.

Brandurile pe care le iubesti, pentru care n-ai renunta la nimic in lume, care a fost alaturi de tine si a fost atat de bine gandit si promovat incat acum nu poti sa te dezlipesti. Termenul a fost “inventat” de Saatchi Worldwide, dar se vede si in dreapta jos 🙂

Voi ce lovemarks aveti? Sau primele 5 branduri care va fac viata mai frumoasa, mai buna, branduri ale caror reclame va fac sa zambiti, brandurile produselor in care va simtiti confortabil si in care nu trebuie sa va tineti respiratia ca sa incapeti in ele… 🙂

Ale mele? Diesel, Apple, Mont Blanc, brolly :)))

Bill Clinton despre brandingul de tara

De la vulturul american versus curcanul lor de thanksgiving pana la “noul tigru al Europei” (Tiger?), bill clinton a tinut un discurs legat de brandingul de tara. Noul Wally Ollins.

Descoperim si ca Mircea Geoana are un mentor in America, Petre Georgescu, who was CEO at the Young & Rubicam, one of the big advertising companies.

Q : How do you first de-brand before branding or re-branding, because unfortunately we only have really acquired so to speak from Ceausescu, from the former communism, from adopted kids, many things that are a real handicap […] ?
A: 1. Convince your own people that whatever it is, it is true, because the universe of people beyond your borders […] will resonate with what the people here say
2. Expand your tourism base, but you got to have some tourism already.