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“The North American ARPU has exploded in the five years since Facebook had its IPO. In the fourth quarter of 2012, Facebook’s average revenue per user in the US and Canada was just $4.08. Facebook generated $62.23 per US and Canadian user in 2016, compared to just $13.58 in all of 2012. In other words, Facebook has figured out how to ring up an additional $50 per year from every North American user since its IPO. Not bad.
Facebook now has 231 million monthly users in the US and Canada, the regions that advertisers are most interested in reaching thanks to the relatively affluent nature of those people.”